Digitalization is no longer just about implementing technology, but about understanding change. AI, automation, data-driven management, and new business models challenge how we lead, organize, and create value. But transformation doesn’t just happen in systems. It happens in people, structures, and in the way we think. Digitalization is increasingly about changing capability, not just function.
“We often see that the technology is ready, but the direction is unclear. Transformation is fundamentally about creating alignment between business and technology, otherwise you risk optimizing yesterday instead of shaping the future.”
– Tobias Simolin
When Technology is No Longer the Bottleneck
Most companies have already made significant investments in modern platforms, such as ERP systems, analytics tools, automation, and cloud services.
In many cases, what is usually called Industry 4.0 has become a reality: smart production, IoT, advanced data analysis. But the more technology in place, the clearer another question becomes: what are we really trying to achieve?
It’s rarely access to technology that determines how successful digital transformation becomes. It’s more about direction, capability, and context.
Medium-sized and Larger Companies – Different Logic, Similar Needs
Companies of different sizes face different challenges. Smaller organizations often move faster, larger ones have more complexity and scale. But there are common questions:
- How do we ensure that technology investments are anchored in business strategy?
- How do we build structures for learning and adaptation?
- How do we create a culture that can sustain change – not just technically, but organizationally?
That’s where the core of transformation lies. Not in what we implement, but in what we shift.
From Digitalization to Digital Capability
There’s a difference between digitalizing what already exists and using digitalization to think anew.
Many organizations are now at that boundary. The technology works. But what’s the next step? What do we do differently? How do we link technology to purpose, value, and adaptability?
Transformation isn’t a ready-made recipe. It’s a process that requires exploration rather than ready-made answers.
Working with Transformation rather than Driving It
Perhaps that’s where the biggest insight lies. That transformation isn’t something you can “implement” from above – but something that must be worked with, step by step, in close interaction between business, technology, and people.
There are no simple templates. But there is direction, maturity, and learning – and more and more are seeking precisely that balance.
